Natalie Kay is not your regular fashionista. A fashion major in college, she learned some of the industry's dark secrets, and she found she couldn't turn a blind eye to the impact of fast fashion. Instead she decided to make a difference in the industry she loved! And that's why we love her! Believing fashion can and should exist responsibly Natalie founded Sustainably Chic - a blog and guide to a more ethical wardrobe. Aimée caught up with her to find out what ethical style is all about. to a more ethical wardrobe. Aimée caught up with her to find out what ethical style is all about.Read More
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We may be growing accustomed to hearing about the "true cost" of fashion and the impact it can have, but there is still a lot of confusion around exactly what that cost is.Read More
One of my New Year's resolutions is to buy less "stuff". Don't get me wrong, I love a new pair of jeans as much as the next girl, but you don't need to do much research to discover the impact our purchases are having on the world - environmentally and socially.
I stumbled across this great article with 15 simple, yet mind-blowing facts about the fashion industry. Like for example, did you know that fashion is the THIRD most polluting industry in the WORLD! Only beaten by oil and agriculture?!?! And did you know it takes 900 gallons of water (that's 0ver 3400 LITRES!) to make a SINGLE PAIR OF JEANS!!!!
by Michelle Scanga via www.whowhatwear.com.au
Leave it to the insanely cool and eco-friendly brand Reformation to bring alarming facts about the fashion industry to our attention. Since the earth-enthusiasts and designers at the L.A. based label make it their mission to create eco-friendly clothing, it’s no surprise they’re spreading awareness about the importance of saving the environment. Not only does the brand create items every girl wants to wear (really, this dress constantly sells out), it starts conversation about conserving the earth and how to make it a stylish priority. Since its launch in 2009, Reformation has exposed crazy facts about the waste and pollution that goes on in the fashion industry and believe us, the details are certainly attention-grabbing. To prove it, we’ve gathered 15 of the most jaw-dropping facts!
Click through to find out and make sure to head over to Reformation to learn more about their latest project, "The Low Carb Collection."
So while you're contemplating these somewhat horrifying facts - the great news is, there are alternative options! There are ways we can limit our impact and make better consumer choices. That's why we are passionate about Fairtrade! And that's why we scour the globe to bring you a great collection of ethical gifts.
It's taken a few decades, but bit by bit, the Western world is realising that there are real, live people on the other end of the clothing brands we know and love - and not many of them are the models and celebrities who make them look good. There's a growing awareness that we have a responsibility to think about the people on the coalface of the fashion industry and the not-so-cool circumstances in which many of them work, and use our consumer choices to make it better.
That's why Wanderlust People brings you a market full of the world's handcrafted treasures where you can be certain that each and every thing you find is responsibly and ethically sourced.
But we understand that you can't wear a beautiful lavender and rose stole to the gym - some occasions just call for more standardised apparel! So we're stoked to hear about Good on You's initiative to give over 1000 fashion brands a simple ethics rating, and their current crowdfunding project to put those ratings into an app. And we're also glad to see our good friends at The Collective getting behind them with some great coverage...
WORDS BY HANNAH SILVERTON
What's better than a little retail therapy? Retail therapy that doesn’t blow your budget – or your values
The last couple of years has seen a growing awareness that perhaps our clothes don’t come as cheaply as the price tag suggests. Since the 2013 Rana Plaza factory collapse, which killed more than 1,000 garment workers, there has been a lot of discussion and increased questioning about the true cost of our clothes.
But finding relevant information can be quite tricky. Supply chains are murky and companies aren’t exactly forthcoming with how much they pay their workers for the $150 silk shirt you just bought.
So the clever team at Sydney-based, not-for-profit start-up, Good On You, came up with an easy, accessible solution – a system that lets you know how good or bad your chosen label is with a simple ethical rating. There are more than 1000 local and international clothing and footwear brands rated based on their impact on people, the planet and animals.
The ratings are available online, but the organisation is currently crowdfunding to build an app which will bring the ratings into the palm of your hands. And what’s more, the app will give you the ability to directly contact brands and companies, allowing for instantaneous feedback. So if you think your favourite brand should stop using poisonous pesticides on their cotton, you can let them know; this is fashion activism!
As more and more of us are asking where our clothes, beauty products and electronics are coming from – under what conditions they were made and at what social cost – this innovative technology is needed more than ever. Imagine the strong message we can send to big companies when we have access to this kind of information!
There are an estimated 150 million children in forced labour. In places like Cambodia and Bangladesh, workers are paid barely enough to cover their basic living expenses, and toxic run-off from cotton pesticides and fabric dyes are so poisonous they’re killing entire eco-systems. The cost of our fashion is being paid by those who can’t afford it.
The Ethical Shopping Assistant will help us take action on our awareness, showing companies that it’s time to do good.
Good On You hopes to raise AU$30,000 to build the app through their Start Some Good crowdfunding campaign. The app will be ready in September, in time to help shoppers make informed decisions this Christmas. Join the movement today by pledging for a more ethical future in fashion.
Words by Bethany Noble