Natalie Kay is not your regular fashionista. A fashion major in college, she learned some of the industry's dark secrets, and she found she couldn't turn a blind eye to the impact of fast fashion. Instead she decided to make a difference in the industry she loved! And that's why we love her! Believing fashion can and should exist responsibly Natalie founded Sustainably Chic - a blog and guide to a more ethical wardrobe. Aimée caught up with her to find out what ethical style is all about. to a more ethical wardrobe. Aimée caught up with her to find out what ethical style is all about.Read More
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We may be growing accustomed to hearing about the "true cost" of fashion and the impact it can have, but there is still a lot of confusion around exactly what that cost is.Read More
One of my New Year's resolutions is to buy less "stuff". Don't get me wrong, I love a new pair of jeans as much as the next girl, but you don't need to do much research to discover the impact our purchases are having on the world - environmentally and socially.
I stumbled across this great article with 15 simple, yet mind-blowing facts about the fashion industry. Like for example, did you know that fashion is the THIRD most polluting industry in the WORLD! Only beaten by oil and agriculture?!?! And did you know it takes 900 gallons of water (that's 0ver 3400 LITRES!) to make a SINGLE PAIR OF JEANS!!!!
by Michelle Scanga via www.whowhatwear.com.au
Leave it to the insanely cool and eco-friendly brand Reformation to bring alarming facts about the fashion industry to our attention. Since the earth-enthusiasts and designers at the L.A. based label make it their mission to create eco-friendly clothing, it’s no surprise they’re spreading awareness about the importance of saving the environment. Not only does the brand create items every girl wants to wear (really, this dress constantly sells out), it starts conversation about conserving the earth and how to make it a stylish priority. Since its launch in 2009, Reformation has exposed crazy facts about the waste and pollution that goes on in the fashion industry and believe us, the details are certainly attention-grabbing. To prove it, we’ve gathered 15 of the most jaw-dropping facts!
Click through to find out and make sure to head over to Reformation to learn more about their latest project, "The Low Carb Collection."
So while you're contemplating these somewhat horrifying facts - the great news is, there are alternative options! There are ways we can limit our impact and make better consumer choices. That's why we are passionate about Fairtrade! And that's why we scour the globe to bring you a great collection of ethical gifts.